Mikado

Agency: Fallon London

Mikado, the original most elegant cookie/biscuit. It’s just cool.

To relaunch the brand across Europe, we built a campaign that puts a true original in the hero spot and brings some fun with it. From strutting into a Barcelona casino with your own game, to print work that turns quirky cookie sticks into unmistakable “art,” Mikado got a fresh wave of confidence, charm, and cool.