I ♥️ NY

Agency: Campbell Ewald NYC

Iconic logo, iconic city. It’s easy, right?

Not quite. Because “I ❤️ NY” isn’t just Times Square and hot dogs, it’s everything outside the frame too. Waterfalls. Wineries. Boardwalks. Backroads. Ski slopes. State parks. Hidden diners. The New York most people never see until they’re standing in it. So this work puts it all on display showing just how easy it is to love the entire state.