Netflix

Agency: Chemistry Atlanta

Turns out streaming a man for 62 hours is the perfect way to hype a fanbase that loves a good cliffhanger.

The Breaking Bad movie was supposed to answer all the lingering questions, except it didn’t. It skipped one of the biggest: what happened to Huell? So we partnered with Samsung and Netflix to give fans an answer while counting down the hours to El Camino. We brought back the original actor and showed that, just like everyone else, he was waiting too.

For 62 straight hours, Huell sat, snacked, shifted, sighed, and waited for the movie to drop. And fans waited with him.

More than 3.5 million people tuned in to watch the world’s most patient man finally get his moment.

Awards: Shorty, Clio.